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WTF Is 'The Flattening'?

2 September 2026

The gap between the best person in your industry and the average one is closing.

Not because the best person got worse.

What used to take fifty people takes ten. What used to need a specialist and six weeks needs an afternoon. There are three-person companies eighteen months old competing directly with firms that have been trading for thirty years, and winning the same business.

And kids too - my 15 yr old son got an internship because he used AI to build an interactive resume about himself. Before he got AI to build it he got 9 rejections - and a yes at the first attempt after.

Everyone is one of those type of people.

The capability ceiling didn't drop. The execution floor came up. (That's the flattening).

Which kills a specific excuse that a lot of us have been carrying around. "I could never get into that industry." "I don't have the background." "I'd need a team." "I don't have the time". "I don't have the money"

That was true. It isn't now.

But we want to be straight with you about the other half of this, because a rising floor helps everybody equally, and something that helps everybody equally helps nobody in particular.

The advantage was never the tool. Everyone can access the tools

The internet democratised information. AI democratised execution. Both needed the person driving it.

The advantage is being early to it while most people are still deciding whether it's worth their time.

Don't sleep on it.

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