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Why do you abandon your values for the other 11 months?

21 December 2025

pen on white lined paper selective focus photography

Studies show that valuing Christmas can 4x your life. Read on.

Christmas is the one time of year when the noise drops just enough for the signal to come through.

We talk about: Family, Generosity, Peace, Gratitude, Presence

It might be a bit sentimental. But

When work slows , inboxes quieten, routines break.
These are the things that still matter when everything else pauses.

Your values surface naturally.

Which raises an uncomfortable question:

If you celebrate them at Christmas, why do you abandon values for the other 11 months?

Right now I’m choosing values for 2026. For me. And for Sovereign Soul (Dani and I have some exciting plans)

Here’s the list we have to choose from:

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Values are decision filters.

They answer:

What do we say yes to? What do we say no to? What do we protect - even when it costs us?

Strong businesses decide by principle.

Here’s the part that changed everything for me and it can for you too.

Life works the same way.

Have you ever written down your values? I mean - REALLY gone through a process?

Right now our mentors are making us narrow the list down to 10.

It's hard.

Because you really have to choose.

But - Its the reason I: Changed countries, Travelled long-term with my family, Schooled my kids differently, Built a life that feels lighter, not louder.

Principles.

If you build a life without values. You’ll wonder why it feels heavy.

You’ll be:
Reactive instead of intentional
Busy instead of alive
Comfortable not fulfilled
Choose familiarity over growth
Driven by expectations, not choice

Gallup studies show having values means you are over 300% more fulfilled with your life.

That’s 4 times more fulfilled than without values.

So if you can measure that - it's a worthwhile exercise, right?

My values protect my long term mission: life.

They decide: Which opportunities deserve my time, Which relationships get my energy, Which sacrifices make sense, When to walk away, even from “good” options

One quote I come back to often:

“If you don’t decide what matters, everything will demand your attention.”

It’s not failing that is the real cost of not choosing values. It's Drift.

And you don’t have time to drift…do you?

So think about the values we all hold at Christmas. Then get specific about your personal values for 2026.

Here’s that list again. Go get your ten. Start the process to 4x your happiness.

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Let me know which ones you choose.

Have a Happy, fulfilled, and value filled Christmas.